Wednesday 12 January 2011

Penguin launches book app for babies.

The ‘Baby Touch Peekaboo App’ brings to life the popular Ladybird series of books on the touch screen.

The app has been specifically designed for and tested on babies as young as three months so they are able to easily interact with the story on a touch screen device.

Simple taps of the screen make different characters appear, in lots of bold colours with sound effects.

Anna Rafferty, managing director of Penguin Digital, said:
“We are not aware of any other apps designed specifically for babies. The Baby Touch series of books has been extremely popular since its launch in 2005 and we thought it was a good story to turn into an app…. We have designed the app in such a way that it helps develop a baby’s eye tracking skills, hearing ability and motor and touch skills.”
The target age is 3 to 12 months old and that babies as young as six months old should be able to operate the app without their parent’s help. The app also features an auto play tool – which allows parent to play the entire content of the app as a movie.

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